Assassin's Creed Origins is a 2017 action role-playing game developed by Ubisoft Montreal and published by Ubisoft. It is the tenth major installment in the Assassin's Creed series and the successor to Assassin's Creed Syndicate. From Wikipedia
The company used its July financial reports to tell investors that paid cosmetics or XP boosts make full-price titles more fun without locking content behind paywalls.