Overview

• Ubisoft’s July annual and quarterly reports assert that optional microtransactions allow players to personalize avatars or accelerate progression to enhance enjoyment.
• The publisher emphasizes that its “golden rule” ensures full game access without requiring any additional spending.
• Microtransactions first appeared in 2017’s Assassin’s Creed Origins and have featured in every premium single-player release since, including Assassin’s Creed: Shadows.
• Many hardcore players criticize the practice as inappropriate for full-price games, arguing it undermines perceived value and risks pay-to-win dynamics.
• Ubisoft frames its monetization approach as a sustainable model that respects player choice and supports long-term engagement.