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LEGO Pokémon to Headline LEGO Festival Play Zone With First Public SMART Play Demos July 20

The multi-resort, screen-free Trainer journey lets guests try nurture, training, brick-built battles with SMART Play weeks before its August retail release.

FAO Schwarz Opens Second New York Site at Nordstrom Flagship

Formula 1 and Hasbro Launch Monopoly Formula 1 Edition

Mark Hamill Joins Lego as J.E.D.I. Spokesperson for Interactive Star Wars Sets

Sony Pictures, Pop Mart Tap Paul King to Direct Labubu Hybrid Film

Mattel Taps Tracie Laymon to Write and Direct Live-Action ‘Tony the Tattooed Man’

County Filings Detail Mattel Indoor Water Park Planned for Orlando Near Disney World

Mattel Press to Publish Alex Aster’s “Barbie: Dreamscape,” First Original Barbie YA Novel

Pokémon Legends: Z‑A Tops U.S. 2025 Physical Sales, Circana Says

Rubik’s WOWCube, a 24‑Screen Rubik’s Reboot, Opens Preorders for $299

National Toy Hall of Fame Reveals 12 Finalists for 2025, Opens Public Voting

Amazon MGM and Hasbro Team Up on First Live-Action My Little Pony Film

Mattel and TriStar Announce Live-Action/Animated Whac-A-Mole Movie