Overview
- Nordstrom and FAO Schwarz announced the partnership in late June 2026 and have opened a FAO Schwarz concession inside Nordstrom’s NYC flagship, giving the brand two simultaneous New York locations for the first time in more than a century.
- FAO Schwarz merchandise will appear on Nordstrom.com this summer, with in‑store launches planned later this year at select Nordstrom locations.
- Eight Nordstrom stores will host a curated 'Jewel Box' shop‑within‑a‑store that will feature hands‑on activations such as the dance‑on piano, custom handbag and doll‑adoption stations, and Brio train customization.
- The Nordstrom collection expands FAO Schwarz assortments into infant and preschool categories and will include exclusive toy launches aimed at drawing families into stores.
- The collaboration is a step in FAO Schwarz’s revival under ThreeSixty Group and gives Nordstrom, which went private in late 2024, a experience‑driven strategy to differentiate its stores and court younger shoppers.