Business ❯ Food & Beverage ❯ Coffee Industry
Menu Changes Promotions Menu Management Product Offerings Nondairy Milk Corporate Policy Changes Customer Experience Pricing Strategies Customer Engagement Menu Simplification Global Expansion Menu Customization AI Technology Technology Integration China Market Product Innovation Turnaround Strategies Menu Innovation Customer Service Issues China Operations Tata Starbucks Market Strategy Market Challenges Consumer Trends Company Performance
Niccol frames the shift as central to a simpler menu, with store upgrades plus service investments.