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Sports Marketing

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Bayern Draws Up Plan to Market Bundesliga Abroad

The proposals seek to use coordinated overseas events to boost the league's visibility and commercial reach.

Mbappé Parts Ways With Nike and Nears Deal With Unexpected Boot Partner

PIF Locks Down Al‑Nassr After Reports of 800 Million Riyal Debt

Reports Say Ronaldo Will Play One Final Portugal Match in Lisbon

Loren Mack Joins BKB as Chief Marketing Officer and EVP of Strategy

Sophie Cunningham to Receive adidas Player-Exclusive Crazy Energy Colorway

Nike and Adidas Vie for U.S. Football Market at the World Cup

FIFA and Adidas Unveil Gold Trionda Final for World Cup Semifinals and Final

Nike Stages New York Guerrilla Tease for First Germany Kit

Ronaldinho Signs With Serie C’s Ravenna as Player, Shareholder and Ambassador

Disney Launches ESPN Fan House to Link College Football Fans and Advertisers

Ronaldinho Set to Join Ravenna as Shareholder and Club Figure

Ronaldinho Joins Serie C Club Ravenna

Ronaldinho Joins Ravenna in Investor and Brand-Ambassador Role

World Cup Partners Become Influencer Brands on Global Stage

New York to Stream World Cup on 200 LinkNYC Kiosks

Pink Football Boots Dominate 2026 World Cup Pitch

Raphinha Pledges to ‘Do More’ as Ancelotti Backs Brazil Attack

Adidas Unveils F50 Messi 'El Último Tango' World Cup Boots

NFL League Accounts Stayed Quiet on Pride’s First Day While Most Teams Posted