Business ❯ Marketing

Sports Marketing

Brand Partnerships Athlete Endorsements Branding Sponsorship Deals Sponsorships Sponsorship Fan Engagement Merchandising International Marketing Brand Management

Manchester City Unveils 2026/27 Home Kit With Gradient Blue and Monochrome Crest

The club leans on a playful call-centre video to sell a modern twist on its blue identity.

CSA Details Newlands Ticket Allocations After Rapid Sellout

WNBA Names Skechers an Official Partner in Multiyear Deal

White Sox Make Pope Hat a Ballpark-Wide Giveaway for Aug. 11

UEFA–Clubs Group Enters Exclusive Talks With Nike for Men’s Club Match Ball Rights, 2027–2031

Tommy Fleetwood Wears Masters Logo, Opens With 71 in 10th Augusta Start

Canada Soccer Hands Out Free Shirts at Toronto Jersey Swap for Italy Fans

Publicis to Acquire WME’s 160over90 in Deal Valued at Over $500 Million

Lenovo Partners With David Beckham on AI Sports Initiative

Eddie Hearn Signs England Flanker Henry Pollock as Matchroom’s First Rugby Client

YES Network Enlists Larry David and Michael Kay to Help Fans Find Yankees Games

MLB’s Official 9-9-9 Challenge Debuts at Six Ballparks as Portion Sizes Draw Ire

Sprite Returns as NBA’s Official Global Soft Drink Partner in Multiyear Coca‑Cola Deal

Sportico Projects Shohei Ohtani to Earn $125 Million in 2026 Endorsements, a Nominal Record for an Active Athlete

Brazil Unveils Jordan-Branded Blue Kit for 2026 World Cup, a First for a National Team

NHL Sets December 2026 Germany Return With Senators–Blackhawks Games in Düsseldorf

Harper Renews Push for MLB Players at LA 2028 as CBA Talks Loom

Jordan Brand Signs UConn Star Azzi Fudd to NIL Deal Ahead of March Madness

A'ja Wilson and Nike Unveil A'Two Signature Shoe in Paris Ahead of May 2 Release

Falcons to Host NFL’s 2026 Madrid Game at Santiago Bernabéu