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FSU Names Jeff Purinton Its New Athletic Director

He will lead the search for a new football coach to restore on-field competitiveness.

Overview

  • Florida State announced the hiring of alumnus Jeff Purinton Monday and formally introduced him at a press event Tuesday.
  • Purinton spent nearly 15 years at Alabama, served as Arkansas State’s athletic director, and most recently worked at Learfield in multimedia and partnership roles.
  • His immediate priorities are running the ongoing head‑coach search with Parker Executive Search assisting and maximizing revenue from sponsorships, jersey patches, and media rights.
  • The coaching search faces practical limits because the team is midseason under interim coach Rick Stockstill, several candidates are contract‑bound, and market costs for top coaches are substantial.
  • Purinton’s FSU roots and SEC and Learfield connections position him to rebuild donor support, grow commercial deals, and strengthen the program’s standing in conference realignment talks.