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Progressive Signs Multiyear On‑Field Sponsorships With 13 College Football Programs

The deal signals a new revenue stream for athletic departments by pairing turf logos with videoboard, LED and digital activations.

DraftKings Reports Q2 Loss and Bets Big on Prediction Markets

EA Sports FC 27 Names Kylian Mbappé Cover Star and Sets Sept. 25 Launch

Big 12 Names Monster Energy Entitlement Partner as It Confronts Gambling and Conduct Issues

Maradona’s 2018 ‘Four Quarters’ Remark Returns as World Cup Hydration Breaks Divide Matches

Channing Tatum Dresses as Erling Haaland in Norway Fan Section at World Cup

FIFA Sells Paid 'Super Shoutouts' for World Cup Stadium Scoreboards

Mbappé Leads French Players’ Protest Over Betclic Ad Before World Cup

Nike Debuts Star‑Studded 'Rip the Script' World Cup Film

Aston Villa Unveil 1960s‑Inspired adidas Home Kit

Opel to Title German Handball League, Partner With National Teams

Adidas Releases Star-Packed 'Backyard Legends' World Cup Film Led by Timothée Chalamet

Sreesanth Says Harbhajan Profited From 'Slapgate' Ad, Cuts Ties

Australia Limits Sports-Betting Ads With Hourly Caps and Live-Game Bans

Second Draw Nears in Visa–RBC Contest for RBC Visa Cardholders to Win FIFA World Cup 26 Tickets

Prediction-Market Apps Roll Out Sweet 16 Welcome Bonuses

World Cup 2026 Will Mandate Mid‑Half Cooling Breaks With Paid Ads

Sprite Returns as NBA’s Official Global Soft Drink Partner in Multiyear Coca‑Cola Deal

T.J. Oshie Fronts Olympic Super Bowl Ad, Joins NBC’s Milano Cortina Coverage

Adidas Releases Anthony Edwards 'Top Dog' Ad That Taunts Rival NBA Stars