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Foot Locker Unveils Method Man–Narrated Film to Anchor New Brand Platform

A nostalgia-led campaign signals Foot Locker's marketing reset under new ownership.

Drake Mocks Anthony Edwards in Nike KD 19 'Purple Candies' Ad That Went Viral

Marcus Jordan Steps Back as Trophy Room Moves Online

Drake and Kevin Durant Star in Nike KD 19 Comedy Ad Ahead of June Drop

Nike Reaffirms SNKRS App, Merges Engineering Into One Team

Curry’s Sotheby’s Sneaker Sale Nets $1.7 Million for Eat. Learn. Play.

Stephen Curry Teams With Sotheby’s to Auction 70+ Game-Worn Sneakers for Charity

Foot Locker Sets L.A. LIVE All-Star Takeover With Early Jordan Drops and Fan Activations

Nike and LeBron Face Backlash Over MLK-Inspired LeBron 23 Tied to Lorraine Motel

LAPD Raids CoolKicks Warehouse, Seizes $500,000 in Suspected Stolen Nike Goods

CoolKicks Owner Arrested During Livestreamed LAPD Raid Over Alleged Stolen Sneakers

Tracy McGrady Reportedly Reunites With Adidas, With ABCD Camp Revival in the Works

Nike Details LeBron 23 Rollout as ‘Grand Opening’ Colorway Gets Nov. 3 Release at $210

Nike Launches SNKRS Reserve Preorder Program With Kobe 3 Protro Debut

Nike to Retail Caitlin Clark’s Kobe 5 ‘Rookie of the Year’ Colorway in Spring 2026

Foot Locker, Champs Sports Launch Major Air Jordan Restock Online

Shaquille O’Neal and Allen Iverson Chart Reebok’s Basketball Revival With New Signings and Netflix Docuseries