Business ❯ Market Analysis

Smartphone Industry

Sales Performance Brand Performance Competition Competitive Landscape Competitors Growth Trends Market Share Sales Data Foldable Devices Apple Inc. Apple vs Samsung Cost Management Company Performance India Brand Competition Supply Chain Sales Growth Vendor Performance Sales Forecast Cost Factors Market Trends Future Trends Competitive Strategies Price Adjustments Shipments OEM Performance Top Brands Economic Factors Pricing Strategies Manufacturing Vendor Strategies Competitor Analysis Product Launches AI Capabilities Foldable Smartphone Market Consumer Behavior Growth Projections Brand Strategy Sales Trends Supply Chain Issues Chinese Brands

Samsung Retains European Lead as Apple Hits Record 27% Share in 2025

Omdia ties the shift to EU USB‑C rules alongside strong uptake of the iPhone 16 family.

Apple and Samsung Each Top 1 Billion Active Phones, Hold 44% of Global Base

Apple Reclaims Q4 Lead in China on iPhone 17 Strength

Apple Overtakes Samsung as 2025’s Top Smartphone Shipper, Counterpoint Says

Counterpoint Cuts 2026 Smartphone Outlook as DRAM Squeeze Lifts Prices

AI-Fueled Memory Crunch Set to Raise 2026 Phone Prices and Trim Shipments

Samsung Launches Galaxy Z TriFold in Korea on Dec. 12 at KRW 3.59 Million

Samsung’s Galaxy Z TriFold Sets Dec. 12 Korea Launch as Unboxing and Early Benchmarks Surface

Counterpoint Sees Apple Overtaking Samsung in 2025 Smartphone Shipments

India Smartphone Market Edges Up 3% in Q3 as Vivo Leads and Apple Sets Record, Omdia Says

Smartphone Market Returns to Growth in Q3 as Samsung Leads and Apple Closes In

Pixel Is Fastest-Growing Premium Phone Brand in H1 2025, Cracking Global Top Five

Motorola Surges to No. 2 in Foldables as Huawei Leads and Samsung Slips in Q2

Samsung Narrows U.S. Market Share Gap With Apple as Foldables and AI Phones Drive Growth

India’s Smartphone Shipments Edge Up in H1 2025 as iPhone 16 Tops Sales and Samsung Leads Super-Premium Segment

India Surpasses China as Top Source of US Smartphone Imports in Q2 2025

Global Smartphone Shipments Rise 1% in Q2, Huawei Reclaims China Lead

Nothing Phone (3) Hits Stores With Standout Design and AI-Powered Glyph Matrix

Apple Posts 8% Q2 iPhone Sales Gain in China

iPhone 16e Debuts in Europe’s Top 10 Despite Weaker Sales