Business ❯ Brand Management

Product Strategy

Brand Identity Consumer Behavior Consumer Relations New Product Development Flagship Products Consumer Perception Customer Programs Pricing Strategy Market Trends Inventory Control

VF Corp. Says Turnaround Is Working as Revenue Returns and Brand Fixes Gain Traction

Vans and Timberland improvements, plus tighter inventory and faster product cycles, give VF confidence to move from restructuring to modest growth.

Elliott Builds $1 Billion Stake in Lululemon, Backs Jane Nielsen for CEO