Product Strategy

New Product Development Flagship Products Inventory Control Consumer Perception Pricing Strategy Consumer Behavior Customer Programs Brand Identity Consumer Relations Market Trends Unique Products Market Positioning

5 ARTICLES

2d ago

Nike Signs Michael Olise as Face of Planned 2027 Hypervenom Revival

The reported boot deal aims to link Olise’s personal use of vintage Hypervenom boots to a heritage-led product relaunch and a distinct marketing play.

5 ARTICLES

5mo ago

VF Corp. Says Turnaround Is Working as Revenue Returns and Brand Fixes Gain Traction

18 ARTICLES

10mo ago

Elliott Builds $1 Billion Stake in Lululemon, Backs Jane Nielsen for CEO