Private Labels

Lidl Aldi Penny Aldi Eigenmarken Chocolate Price Competition Brand Performance

Private‑Label Products Are Often Made by Brand Manufacturers, New Mappings Show

Detailed supplier lists, independent tests and a consumer survey show retailers sell lower‑priced products that often come from the same factories as name brands.

10 ARTICLES

9mo ago

Aldi and Norma Cement Staple Price Cuts as Lidl Escalates Rival Mockery

Private Labels

Private‑Label Products Are Often Made by Brand Manufacturers, New Mappings Show

Aldi and Lidl Slash Prices on Own-Brand Chocolate in Germany

Aldi Nord Expands Private Labels With Protein Snacks and New Lacura Care

Penny Phases Out Eponymous Label to Relabel 400 Products under Sub-Brands

Penny Phases Out Its Namesake Label in Major Brand Overhaul

Aldi and Norma Cement Staple Price Cuts as Lidl Escalates Rival Mockery