Overview

• Aldi cuts prices of Kokett toilet paper and kitchen rolls by up to €0.20 on a permanent basis.
• Norma matches the move by permanently reducing its Daunasoft toilet paper and kitchen roll prices by up to €0.20.
• Lidl debuts a viral social-media spot mocking rivals through characters such as “Preis Nord,” “Pfennig” and “Brutto.”
• Kaufland, Rewe and Edeka quickly matched with similar staple price cuts to defend their market positions.
• Consumers remain skeptical about the depth and durability of the cuts, and producers warn of squeezed margins.