Video Games ❯ Market Trends

Pricing Strategies

Consumer Behavior Consumer Expectations Inflation Effects Console Pricing Game Sales Gaming Accessories Tariffs Impact Game Pricing Regional Pricing Competition

Game Pricing Turns 'Wild West' as Major Publishers Pull Back on $80 Tags

Developers have broken the $60/$70 mold with launch prices ranging from $30 to $80 in response to soaring costs alongside free-to-play competition

Gearbox CEO Faces Backlash Over 'Real Fans' Comment on Potential $80 Borderlands 4 Price