Overview

• Randy Pitchford's claim that 'real fans' would 'find a way' to pay $80 for Borderlands 4 drew widespread criticism from fans and industry peers.
• Pitchford emphasized at a PAX East panel and on social media that he does not control the game's pricing, which will be revealed with preorders.
• The development budget for Borderlands 4 has more than doubled compared to its predecessor, according to Pitchford, contributing to speculation about a higher price point.
• Baldur's Gate 3 publishing director Michael Douse labeled Pitchford's comments 'gross,' citing economic pressures on consumers as a key concern.
• The controversy has sparked concern among fans about the industry's trend toward $80 AAA games, following similar pricing from Nintendo and Microsoft this year.