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Athlete Collaborations Innovation in Sports Rivalries Program FC Barcelona Athlete Sponsorship Caitlin Clark Globalization

Cardinals Debut NFL–Nike ‘Rivalries’ Uniforms With Desert-Themed Look on TNF

The NFL’s Rivalries program links uniforms to local identity with a staged rollout through 2028.

Nike Reveals Aerodynamic Kit for Kipyegon’s Sub-Four-Minute Mile Attempt