Overview

• The Arizona Cardinals became the first team to wear a Rivalries uniform, unveiling the ‘Built to Last’ design against the Seattle Seahawks on Sept. 25.
• The on-field presentation included sand-colored midfield art and end zones styled after the Arizona state flag.
• The kit features a tan sandstorm texture with red and copper accents and a sandblasted matte helmet bearing a 3D logo with a copper beak.
• The Rivalries initiative launched in 2025 with the AFC East and NFC West, with designs entering team rotations for three seasons and additional divisions added annually.
• Reception highlighted strong interest and favorable rankings alongside criticism of the speckled treatment, as the league proceeds with other scheduled debuts including Miami on Monday night.