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NBA Touts 87 Million Season Reach as Average Viewership Rises About 27%

New TV deals alongside Nielsen’s revised methods complicate clean comparisons.

Snoop Dogg to Make NBA Analyst Debut During Clippers-Warriors on Jan. 5

Tyrese Haliburton Shares Rehab Timeline in Prime Debut After Achilles Tear

NBA’s New TV Era Delivers 30% Early Ratings Jump, 60 Million Viewers

Timberwolves Host Short-Handed Mavericks at 8 p.m. ET

Amazon Adds Marc Stein to Prime Video NBA Team in Off-Camera Editorial Role

Amazon and NBC Add Veteran NBA Insiders as New Rights Era Nears

Prime Video Signs Kyle Lowry as Analyst While He Plays 20th Season With 76ers