Overview
- Games are averaging 1.91 million viewers across NBC/Peacock, ESPN and Prime Video, up 30% year over year and the best opening-month average since 2017.
- National telecasts have reached more than 60 million people through four weeks, the most for an opening month in 15 years excluding the 2011–12 Christmas start.
- Digital and commerce indicators are surging, with 30+ billion social video views, NBAStore.com sales up over 20%, and League Pass subscriptions up 10% as arenas track near 97% capacity with 10 teams at full sellouts.
- Methodology and scheduling changes cloud straight comparisons, with Nielsen’s new Big Data + Panel and expanded out-of-home boosting totals, fewer NBA TV games inflating averages, and NBC folding Adobe Analytics streaming into its figures.
- Early network splits show NBC/Peacock averaging roughly 3.6 million across six broadcast windows, ESPN averaging 1.62 million over 11 games (+24%), and Prime Video averaging 1.12 million across eight games.