Business ❯ Branding

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Buc‑ee’s Trademark Suit Over Beaver Logo Draws Vandalism Near Ohio Mini‑Mart

This clash shows that broad trademark claims by a growing chain can force small stores to spend on legal defense or rebrand.

On Holding Posts Record Quarter, Lifts Profit Outlook as Founders Take Helm

Philadelphia Museum of Art Restores Historic Name, Keeps New Griffin Logo