Video Games ❯ Game Development

Marketing Strategies

Community Engagement Game Promotion Social Media Influence User Engagement Influencer Guidelines Release Management Social Media Impact Celebrity Influence Pre-orders Cultural Representation

Pearl Abyss Pledges Ongoing Free Updates for Crimson Desert

The developer presents regular, no‑cost content drops as a way to keep player numbers high, cut advertising spend, prepare for a paid DLC.

Ex-Nintendo Marketers Say Company Kept Finished Games in a ‘Vault’ for Strategic Releases

Graveyard Keeper Free Weekend Nets $250,000 in DLC Sales, 450,000 Sequel Wishlists

Death Stranding 2 PC Launch Pushes Sales Past 2 Million, According to Alinea

Take-Two CEO Signals Premium GTA 6, Rules Out In-Game Ads Before 2026 Debut

Rockstar Reportedly Seeds Fake GTA 6 Details to Catch Leakers as Studio Locks Down Ahead of 2026 Launch

Call of Duty Denies Standalone Zombies Report as Leak Gains Traction

Hypercharge: Unboxed Climbs to PS5 Top Five After Devs Defend Offline-First Approach

Take-Two CEO Explains GTA 6 Marketing Silence Ahead of Fall 2025 Launch

Monster Hunter Wilds Breaks Records with Story-Driven Approach and Crossplay Features

Activision Criticized for Using AI-Generated Ads for Nonexistent Games

NetEase Positions Marvel Rivals and Overwatch 2 as Coexisting Hero Shooters

Nintendo's The Legend of Zelda: Echoes of Wisdom Leaks Online Ahead of Release

Valve Overhauls Steam Demos for Enhanced User Experience