Market Research

Consumer Insights Surveys Consumer Surveys Consumer Trends Consumer Behavior Sales Data Survey Design Consumer Preferences Expert Opinions Data Analysis in Marketing Customer Feedback Readership Measurement Buyer Persona Generative AI Consumer Analysis Customer Data AI Impact on Industries Data Analysis Payments Industry

4 ARTICLES

last yr.

Back-to-School Spending Set to Hold Steady at $30.9 Billion as Parents Hunt Value

Parents report stable or worsening finances, focusing budgets on essentials through early deals, brand switching, cashback, longer delivery waits to offset higher prices