Half of Germans Plan to Cut Christmas Food Spending, Survey Finds

A YouGov survey reveals diverse cost-saving strategies as consumers adapt holiday traditions to tighter budgets.

A YouGov survey of over 2,100 adults in Germany found that 50% of respondents plan to reduce spending on Christmas groceries compared to 2023.
Popular cost-saving measures include shopping at discount stores, choosing store brands over name brands, and taking advantage of special offers.
Some consumers plan to adjust their holiday meals by substituting cheaper ingredients, such as chicken instead of goose, or skipping items like appetizers altogether.
Traditional dishes like potato salad and sausages remain the most popular Christmas meal choice, followed by goose, duck, raclette, and wild game.
Data from December 2023 showed German households spent 15% more on groceries during the holiday season than in other months, highlighting a shift in spending habits this year.