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Promotional Strategies

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Superman Opening Weekend Forecast Widens to $90M–$175M

Robust presales from early access screenings coupled with global press events position the film as a key test for James Gunn’s DC Studios reboot.

Thunderbolts* Falls $54M Short of Break-Even, Fuels Marvel’s Pivot to Blockbuster Franchises

Sydney Sweeney Officially Single After Calling Off Engagement with Jonathan Davino

Filming Begins for 'Avengers: Doomsday' as Robert Downey Jr. Returns as Doctor Doom

Sentry's MCU Costume Revealed Through Marvel Legends Merchandise

Harrison Ford's Red Hulk Transformation Takes Center Stage in 'Captain America: Brave New World'