Entertainment ❯Film ❯Marketing

Audience Engagement

Film Promotion Nostalgia Appeal Social Media Franchise Strategy Horror Tropes Horror Marketing Controversy Promotional Tactics Googleable Stories Disney Social Media Influence Viewer Expectations Critique

6 ARTICLES

last mo.

Elio’s $43M Box Office Stumble Prompts Pixar to Challenge Fans and Rethink Strategy

Executives are weighing a release overhaul after Elio’s critical acclaim failed to drive ticket sales, prompting a public appeal for fan support of original films.

5 ARTICLES

last mo.

James Gunn’s Superman Aims for $700M Box Office to Kickstart DC’s Reboot

8 ARTICLES

4mo ago

Cinema United Pushes for 45-Day Theatrical Window to Revitalize Industry