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Elio’s $43M Box Office Stumble Prompts Pixar to Challenge Fans and Rethink Strategy

Executives are weighing a release overhaul after Elio’s critical acclaim failed to drive ticket sales, prompting a public appeal for fan support of original films.

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Credit: Inside the Magic
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Overview

  • Elio opened on June 20 to a $21 million domestic debut, marking the weakest opening weekend in Pixar’s history.
  • By June 27, the film’s global haul reached $43 million, with $29 million domestic and $14 million international.
  • Despite strong reception—83% on Rotten Tomatoes from critics and 91% from audiences—the film’s box office performance lagged expectations.
  • Pixar’s official social media channels publicly urged fans to support original stories, highlighting a disconnect between online demand and theater attendance.
  • Chief Creative Officer Pete Docter has discussed alternating original films with sequels, and the studio is considering a revised release strategy to balance creative ambition with market realities.