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Audience Engagement

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Prime Video’s NBA Play-In Debut Posts 12% Viewership Gain, Peaks at 3.15 Million

The results highlight streaming’s pull with younger viewers under a new Nielsen system.

Rock League Debuts Pro Curling Pilot in Toronto With ESPN+ Streaming

Netflix’s MLB Debut Reaches 3 Million as NBC Leads Opening Week

Baller League Launches U.S. Six-a-Side in Miami With Online Audience in the Millions

After Strong CBS Debut for UFC 326, Paramount Sets Two-Hour CBS Window for UFC 327

Unrivaled Moves March 2 Semifinals to Brooklyn’s Barclays Center

Warriors Ban Two Fans After Brawl in Stands at Bucks Game

NBA Confirms Five-Game Christmas Day Slate With Matchups, Start Times and How to Watch

Dolphins Win NFL’s Spain Debut in OT as Goodell Vows Return

Unrivaled Unveils 2026 Schedule With Four-Night TNT Package and No Back-to-Backs

Vice TV Secures Exclusive U.S. Rights to PFL MENA and Africa Events Starting in December

Dodgers Organist Dieter Ruehle Goes Viral During 18-Inning World Series Marathon

NBA’s Return to NBC and Peacock Draws 5.6 Million, Best Opening Night Since 2010

WNBA Playoffs Set ESPN Record as Aces’ Sweep Delivers No. 2 Finals Audience

SPHL Approves Mobile Expansion Team for 2027 Debut

Adam Silver Clarifies 'Highlights-Based' Remark, Emphasizing Live Game Viewership

Viral Phillies–Marlins Ball Dispute Ends With Gifts for Boy, Online Backlash

Toddler Ada Takes First Steps During WNBA Halftime Crawl Race

NBA Playoffs See Record Cable Ratings While NHL Faces Mixed Viewership Trends

Fans Ejected After Fight Breaks Out During Knicks-Raptors Game at MSG