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Kylie Jenner Fronts SKIMS’ ‘Everyday Cotton’ Line, Launching Feb. 17

The campaign positions cotton intimates as upgraded daily essentials with inclusive sizing.

Sydney Sweeney Debuts SYRN’s ‘Romantic’ Drop With Lawn-Set Lingerie Campaign

Sydney Sweeney’s Syrn Sells Out as Beauty Trademark Filing Emerges and Hollywood Sign Stunt Under Review

Sydney Sweeney’s SYRN Sells Out After Launch as Hollywood Sign Stunt Draws Scrutiny

Alabama Barker Posts Provocative “#IMSOMOVINGON” Photos After Lingerie-Gift Backlash