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Google Rolls Out Offerwall in Ad Manager, Early Users See Revenue Gains

It integrates seamlessly into existing workflows to help smaller publishers broaden monetization through customizable ads, surveys or micro payments.

YouTube Launches Open Call to Streamline Branded Content Partnerships

AppLovin Sells Gaming Division to Tripledot Studios in $800 Million Deal

Spotify Launches AI Ad Tools and Expands Programmatic Platform

Paramount Adopts iSpot’s ‘Outcomes at Scale’ to Revolutionize Ad Metrics

Scope3 Launches AI-Powered Brand Safety Platform to Challenge Market Leaders