Overview

• Offerwall is now generally available to all Google Ad Manager users following tests with over 1,000 publishers.
• Early adopters report an average 9% increase in revenue by offering multiple access methods.
• Audiences can unlock content via rewarded ads, micro payments, survey completion or other publisher-defined options.
• The Optimize feature leverages AI to pinpoint the best moment to present offers and boost engagement.
• Built-in custom integrations and beta payment support lower barriers for smaller sites lacking development resources.