Business ❯ Restaurants ❯ Fast Food Chains

Hooters

Brand Management Brand Revitalization Acquisition Corporate Acquisitions

Original Hooters Reclaims Chain, Restores Classic Uniform in Brand Revival

Leaders frame a "re‑Hooterization" as a return to a welcoming, beach‑bar identity.

Hooters Founders Reclaim Chain With Uniform and Menu Overhaul