Business ❯ Media ❯ Streaming Services

HBO Max

Pricing Strategies Subscriber Growth Content Deals Harry Potter Series Brand Strategy Content Strategy Sports Rights Password Sharing Price Increase Content Distribution

Zaslav Says HBO Max Is 'Way Underpriced,' Maps Out Price Rises and a Phased Password Crackdown

Zaslav presents HBO Max as a premium product, telegraphing gradual price increases alongside a measured push on paid sharing to limit churn.

Warner Bros. Discovery Split Leaves CNN Staff Facing Uncertain Future