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HBO Max Sets Jan. 13 Launch in Six European Markets, U.K./Ireland Rollout in March 2026

The expansion pairs a unified HBO–Warner catalog with local originals plus live sports to drive direct-to-consumer growth.

Overview

  • The service goes live on January 13, 2026 in Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein with HBO, Warner Bros., DC and Max Originals in one app.
  • HBO Max will arrive in the U.K. and Ireland in March 2026, with Sky executives saying HBO series will continue to be available on Sky under an existing agreement.
  • All subscribers will be able to stream every event from the Olympic Winter Games Milano Cortina 2026 live from February 6–22.
  • Launch plans include Basic with Ads, Standard and Premium tiers plus a sports add-on designed to broaden reach and monetization.
  • WBD unveiled local slates including Germany’s 4 Blocks Zero and Banksters, a Beetz Brothers heist documentary and a Struwwelpeter thriller, alongside Italy’s Melania and Marco Bellocchio’s Portobello debuting February 20, supported by film output deals with Leonine, Constantin and DCM.