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Gucci

Demna Gvasalia Demna Spring/Summer 2026 Spring 2026

Dua Lipa Hosts Service95 Book Club With Mark Ronson in Head-to-Toe Gucci Monogram

The logo-saturated look signaled a shift away from quiet luxury toward overt brand codes.

Gucci Drops ‘Generation Gucci’ Pre-Fall 2026 Lookbook, Pivoting to Sleek ’90s Codes