Overview
- Presented as an “imaginary show that never happened,” the release was photographed by Demna and echoes Tom Ford–era staging with a single spotlight on a dark backdrop.
- Demna openly channels Ford’s 1990s Gucci, shifting to lighter, body-conscious tailoring and moving away from the oversized proportions linked to his past work.
- Heritage signatures are reframed with updated GG and Web references, new Jackie 1961 iterations, a sleeker Dionysus, and sharply pointed ballet flats offered up to men’s sizes.
- The lookbook spans 58 outfits with 24 menswear looks, blending Demna’s industrial edge with Gucci’s seductive house vocabulary, according to published reviews.
- This is his second surprise lookbook after September’s ‘La Famiglia’ and it sets expectations for a February runway debut in Milan, followed by a cruise presentation in New York in May.