Pre-orders Promotional Strategies Trailers Promotions Affiliate Partnerships Promotional Events Public Relations Community Engagement Marketing Strategies Game Trailers Promotional Content Game Announcements Beta Testing Launch Strategies Social Media Affiliate Marketing Preorders Pre-order Bonuses Player Engagement Preorder Bonuses Pre-Orders Wishlists Pre-order Strategies Pre-Order Campaigns Sales Performance Fan Engagement Advertising Pre-Order Bonuses Announcements Game Releases Pre-registration Campaigns Hype and Anticipation Audience Engagement Advertising Partnerships Steam Teaser Trailers Release Dates Game Distribution Press Releases Promotion Strategies Player Retention Consumer Behavior Player Feedback Pre-Registration Pricing Strategies Pricing Viral Marketing Trademarks GTA 6 Target Audience Launch Events Visibility Strategies Star Wars Outlaws Hype Generation Sales Promotions Game Release Teasers Battlefield Series Game Sales Anticipation Release Strategies Season Passes Free-to-Play Games Game Promotion Partnerships Digital Distribution Stalker 2 Regional Strategies Wishlisting Game Specifications Game Demos Sales Estimates Game Anticipation Game Reviews Valve Corporation Announcement Strategies Social Media Announcements Game Previews Store Page Guidelines Free-to-Play Call of Duty Word-of-Mouth Promotion Demos Strategies Market Research In-Game Promotions Influencer Marketing Audience Reception Developer Insights Season Pass Release Announcements Livestream Events Game Pricing Pre-Order Offers Streaming Consumer Reactions Community Interaction Hype Cycle Community Reception Exclusivity Deals
The studio sees surprise launches as a way to capture fleeting attention in a crowded market.