Business ❯Automotive ❯Branding ❯Rebranding

Jaguar

Jaguar Unveils Bold Electric Concept Car with Polarizing Design

The Type 00 concept showcases Jaguar's risky all-electric future as it seeks to reinvent itself for a new generation of luxury buyers.

Jaguar’s Bold Rebrand Draws Global Attention and Divides Opinion

Jaguar Rebrands with Bold EV Focus and Minimalist Identity

Jaguar Faces Backlash Over Radical Rebrand and Marketing Missteps