Overview
- JLR confirmed PB Balaji, group finance chief of parent Tata Motors, will become its first Indian CEO in November, fulfilling a retirement plan set months ago by Adrian Mardell.
- Adrian Mardell steps down after three years as chief executive and 35 years with the company, a tenure defined by the 2024 “Copy Nothing” campaign to accelerate Jaguar’s shift to an electric-only lineup.
- The abstract rebrand, which showcased androgynous models and vibrant visuals without featuring any vehicles, drew viral mockery and accusations of “woke” marketing from critics.
- President Trump denounced the campaign on Truth Social as “a total disaster,” likening JLR’s fallout to Bud Light’s 2023 controversy while praising Sydney Sweeney’s American Eagle jeans ad.
- Jaguar Land Rover is preparing to launch its first all-electric series in 2026 and is reassessing its global marketing strategy amid U.S. tariff pressures and consumer skepticism.