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HBO Max

Subscriber Growth Pricing Strategies Content Deals Harry Potter Series Brand Strategy Content Strategy International Expansion Password Sharing Market Expansion Price Increase Sports Rights Content Distribution

HBO Max Sets Jan. 13 Launch in Six European Markets, U.K./Ireland Rollout in March 2026

The expansion pairs a unified HBO–Warner catalog with local originals plus live sports to drive direct-to-consumer growth.

Zaslav Says HBO Max Is 'Way Underpriced,' Maps Out Price Rises and a Phased Password Crackdown

Warner Bros. Discovery Split Leaves CNN Staff Facing Uncertain Future