Athlete Endorsements NIL Deals Athlete Branding Athletes Athlete Sponsorships Celebrity Endorsements Sponsorships NIL Nike Athlete Partnerships Brand Collaborations Name, Image, and Likeness (NIL) Deals Brand Partnerships Name, Image, and Likeness (NIL) Name, Image and Likeness (NIL) Sports Drinks Sports Marketing Brand Deals Product Endorsements Player Endorsements Social Media Influence Product Launches Merchandising NIL Agreements Social Media Shoe Deals NIL (Name, Image, Likeness) Brand Management Consumer Behavior