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Amir Khan's Viral Fame Transforms McNeese State's March Madness Journey

McNeese's Cinderella run ends in the second round, but student manager Amir Khan's NIL deals, social media impact, and cultural resonance steal the spotlight.

McNeese State manager Amir Khan has become a social media star.
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Overview

  • McNeese State secured its first-ever NCAA Tournament win with a 69-67 upset over Clemson before falling to Purdue 76-62 in the second round.
  • Amir Khan, the team's student manager, became a viral sensation for leading the team with a boombox and energizing pregame rituals.
  • Khan has signed over 12 NIL deals, including partnerships with Buffalo Wild Wings, Insomnia Cookies, and Topps, earning six-figure compensation.
  • McNeese cheerleaders and players celebrated Khan's rise with socks and shirts featuring his image, further amplifying his cultural impact.
  • Khan's story highlights the evolving role of NIL opportunities and social media in elevating non-athlete figures in college sports.