Business ❯Marketing

Sponsorship Strategies

Sports Marketing Competitive Analysis Olympic Games

FC Bayern Extends Telekom Sponsorship Through 2032 in Record €325M Deal

Telekom’s decision follows Emirates’ push for Bayern shirt rights with Borussia Dortmund’s Vodafone partnership fueling the bidding war.

Honda Joins LA28 as Founding Partner, Sponsorship Revenue Exceeds $1.5 Billion

Health Experts Urge Olympics to Drop Coca-Cola Sponsorship