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3w ago

Honda Joins LA28 as Founding Partner, Sponsorship Revenue Exceeds $1.5 Billion

Honda will supply an accessible vehicle fleet for the LA Games, helping organizers pursue a $2.5 billion sponsorship target.

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Overview

  • This marks LA28’s first automotive founding partnership since Toyota ended its IOC agreement after the 2024 Paris Games.
  • The Honda deal brings total corporate sponsorship commitments to over $1.5 billion toward a $2.5 billion domestic goal.
  • Under its Mobility Assistance Program, Honda will deploy Odyssey, Accord and CR-V models to transport Olympic and Paralympic athletes.
  • Organizers project at least $2 billion in sponsorship revenue by the end of 2025 based on recent founding and tiered deals.
  • The privately funded $7 billion budget limits Los Angeles’s liability to the first $270 million of potential overruns, with California covering up to another $270 million.