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AI in Marketing

Consumer Engagement Customer Engagement Campaign Optimization AI-Powered Advertising Marketing Automation WPP Open B2B Marketing Customer Insights Customer Targeting Visual Content Creation Ad Performance User Engagement Tools Ad Campaign Optimization Competition Cost-effective Advertising Marketing Strategies Data Analytics Consumer Trust Automation in Marketing AI Product Placement AI Search Optimization Autonomous AI Agents Recommendation Engines Meta Platforms Content Generation Content Discoverability Cost Efficiency

Retailers Pivot to Generative Engine Optimization as AI Search Reshapes Discovery

Companies are testing structured signals to steer AI answers in conversational search.