Overview

• Adobe unveiled LLM Optimizer at the Cannes Lions Festival on June 16, 2025, as its first enterprise application dedicated to optimizing brand performance in AI-powered search
• The platform integrates with Adobe Experience Manager or operates as a standalone app to track content placement across large language models such as ChatGPT, Gemini and Claude
• A built-in recommendation engine analyzes LLM outputs and suggests content adjustments that marketers can approve with a single click while maintaining brand guidelines
• Adobe analytics show a 3,500 percent increase in generative AI–driven traffic to U.S. retail sites between July 2024 and May 2025, highlighting the shift in consumer search behavior
• Early adopters like Lumen Technologies report that Adobe GenStudio has reduced B2B campaign launch times from 25 days to nine days by automating creative workflows