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F-150 Lightning Mustang Mach-E Product Development Financial Performance Market Strategy Sales Performance Universal EV Platform Competition Ford Universal EV Platform Explorer Puma Gen-E Bronco New Energy Mustang Profitability E-Transit EV Investments Sales Market Competition E-Pickup EV Platform Bronco Jim Farley Production Plans Model Launches Capri Puma Product Launches Pickup Trucks Midsize Electric Pickup Ranchero Ford Fathom Fathom Fathom EV Cost Reduction Supplier Collaboration Market Performance Ford Fiesta Manufacturing Q2 2024 Earnings Investment Profitability Strategy Production Strategies EV Strategy Sales Strategies Incentives Ford Capri Production Adjustments Ford Puma Gen-E Universal Electric Vehicle Platform Ford Escape Mustang Mach-E Impact Investments Battery Plants Trims Ford F-150 Lightning Models EV Business Model e Division Ford's EV Strategy Small EV Market EV Models Sales Surge Market Share Growth Prospects Updates Performance Upgrades Pricing Changes Tax Credits and Incentives Revenue Financial Challenges Strategies for Profitability Job Creation Pricing Project Management Mustang Mach-E GT California Special Product Launch Electric Pickup Trucks Model e Future Plans Innovation Product Announcements Ranchero EV E-Tourneo Courier Electric Truck F-150 Lightning STX Market Position Strategic Partnerships Partnerships AmpR Platform Market Strategies Model Strategy Restructuring Business Strategy Strategic Planning Recalls Employment Opportunities Earnings Reports Explorer and Capri EVs Xiaomi Research and Development

Ford Targets 100,000 First‑Year Sales for $28,350 Fathom

The goal signals Ford's push to mass‑market EVs through a lower‑cost architecture and a retooled Louisville factory.

Ford Names Sub-$30K EV Pickup Fathom as It Previews $25K SUV and Sub-$40K Mustang to Dealers

Ford Names Sub-$30K Electric Pickup 'Fathom'

Apple Maps Will Be Built Into Ford’s Next UEV Vehicles

Ford Confirms $30,000 Midsize EV Pickup as First Vehicle on New UEV Platform

Ford Launches Ford Energy to Sell Large-Scale Battery Storage

Ford Publishes Microsite Confirming Near‑Final $30K Electric Pickup on New UEV Platform

Ford’s $30,000 EV Pickup Spotted in the Wild and It’s Much Smaller Than Expected

Ford Readies $30,000 Midsize EV Pickup for Public Road Tests

Ford Signals It Is Considering a Four‑Door Mustang

Ford Pivots in Europe With Ready‑Set‑Ford and Five Rally‑Bred Models

Ford Opens Long Beach EV Center to Fast-Track a Universal Platform

Farley Names BYD His EV Benchmark, Musk Pushes Back

Ford Refreshes Explorer EV With LFP Battery, Stronger Motor and New Utility Features

Ford Makes Mach-E Frunk a $495 Option for 2026

Ford Reports $11.1 Billion Q4 Loss and Sets Course for Cheaper EVs, Hybrids

Ford Teases $30,000 Midsize EV Pickup for 2027 as New Platform and Louisville Build Take Shape

Ford Boosts Explorer and Capri EVs With LFP Batteries and Longer Range in Europe

Ford Recalls 272,000 EVs and Hybrids Over Park Failure That Can Cause Roll-Away

Ford Slashes EV Plans, Books $19.5 Billion Charge, Ends F-150 Lightning BEV