Overview
- Ford announced Thursday, August 6, 2026, that its upcoming midsize electric pickup will be called Fathom with a standard-range starting price of $28,350 and a $1,595 destination fee that brings the delivered price to $29,945.
- The Fathom is the first vehicle on Ford’s Universal Electric Vehicle (UEV) architecture and will be assembled at the Louisville Assembly Plant using a three-branch “assembly-tree” process designed to cut parts and speed up production.
- Every Fathom will include BlueCruise hardware for hands‑free highway driving, a large high‑resolution touchscreen with native Apple Maps, bidirectional charging, a digital key, a frunk, and five-seat passenger space that Ford says exceeds a Toyota RAV4.
- Ford confirmed the truck will use domestically produced prismatic LFP battery cells from BlueOval Battery Park Michigan but has not disclosed battery capacity, official range figures, or fast‑charging specifications for the standard or extended packs.
- The model signals Ford’s strategic pivot after 2025 EV writedowns toward lower‑cost electric vehicles but leaves commercial risks ahead of the preorder window as customers and analysts watch whether range, charging performance, and final options keep the price competitive.