Fashion ❯ Apparel

Denim

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Authentic Brands Agrees to Buy Lee in Deal Valued Up to $1 Billion

The buyer plans to convert Lee to an asset-light licensing model, lining up operating partners to grow the brand worldwide.

American Eagle Reunites With Sydney Sweeney for ‘Syd for Short’ as Shares Rise

Lee and J.Crew Launch Denim Capsule With Japanese Selvedge

True Religion Launches Spring 2026 'Make It True' Campaign With Megan Thee Stallion and Key Glock

Fabletics Enters Denim With First Collection, Leveraging Its VIP Model

American Eagle CEO Defends Sydney Sweeney Jeans Ads, Cites Nearly 1 Million New Customers

American Eagle Stock Jumps as Sydney Sweeney Campaign Powers Earnings Beat

Gap’s ‘Better in Denim’ With KATSEYE Becomes Brand’s Most Viral Ad

Sydney Sweeney Fronts Live American Eagle Denim Campaign as Shares Remain Elevated

Levi’s and Nike Unveil Denim-Infused Collection Ahead of July Launch