Business ❯ Aviation ❯ Airlines

Customer Loyalty

Frequent Flyer Programs Loyalty Programs Rapid Rewards Program TrueBlue Program Rewards Programs AAdvantage Program Brand Identity Frequent-Flyer Programs Promotional Strategies Elite Status Service Quality MileagePlus Program British Airways Loyalty Points Status Credits Frequent Flyer Benefits Skywards Membership TrueBlue Points Points Earning and Redemption Credit Card Exemptions

Qantas Overhauls Frequent Flyer Status With Capped Ground Earning and Roll-Over

Qantas keeps status qualification tied to credits rather than spend.

United Overhauls MileagePlus to Favor Cardholders Starting April 2

United Keeps Premier Thresholds Unchanged, Details New Upgrade Access and PlusPoints Shift

Emirates Skywards Launches 25th‑Anniversary Campaign With 25 Days of Prizes and a 25 Million‑Mile Giveaway

American Airlines Launches Limited Status Match With One-Tier Upgrade and Flagship Lounge Passes

Southwest Opens Seat Selection for Flights From January 2026