Aviation ❯ Airlines ❯ Southwest Airlines

Customer Experience

Passenger Preferences Premium Seating Options Seating Preferences Seating Arrangements Fare Structures Fare Bundles Boarding Process In-Flight Amenities In-flight Services Service Changes Passenger Services

Southwest to End Open Seating, Adopt Assigned Seats With WILMA-Style Boarding on Jan. 27, 2026

The carrier says the overhaul follows queuing research to speed boarding.

Southwest Debuts New 737 MAX Cabin as WestJet Rolls Out Fixed‑Recline Economy

Southwest Airlines Launches Assigned Seating and Tiered Fare Bundles